THE HUMAN CAPITAL MANAGEMENT COMPANY
In the evolving landscape of organisational management and marketing, the intersection of Brand Success and Human Capital Management presents a compelling framework for enhancing Branding Strategies. Rooted in philosophical and sociological concepts, THELAYMA's approach offers a nuanced understanding of how Human Resources and Human Capital interact to shape Brand Perception and Value.
As we navigate an increasingly complex and interconnected business environment, our Competence Framework is a valuable partner for organisations seeking to build robust, authentic and resilient Brand Identities.
Meet the THELAYMA's Team
We are a team of dedicated professionals, ready to do what ever it takes to make your business grow
Francesco De Biase
Francesco, Founding Partner of Xerendipity Corporation, is the Chief Executive Officer and Chairman of Board of Directors.
He founded Xerendipity Corporation in 2010 together with the founding partners of Circle of Lords.
Milena Scardacchi
Milena, Founding Partner, is the Chief Human Resources Officer of Xerendipity and she is also its C.O.O., as well as Board of Directors Member.
She founded Xerendipity Corporation in 2010, after starting her career in 2008 as Operation Director of Global LifeStyle, a British Tour Operator operating in the luxury market.
Jessica Stan
Jessica is the Chief Financial Officer of Xerendipity and is also Board of Directors Member.
She joins Xerendipity Corporation in 2019 after 4 years as Chief Financial Officer of Circle of Lords. After graduating in Economics from the University of Cambridge, she began her career path at Lloyd’s London.
