About THELAYMA

THELAYMA is the dual-capital analysis and advisory house — a division of Xerendipity Corporation Ltd., founded in 2006 and registered in England and Wales.

Two capitals sit on every balance sheet. One is recorded; the other is not. THELAYMA reads both: financial capital in the language of valuation and return, human capital in the language of assessment, fit and retention. The instrument is DIOGENE, the proprietary framework the house developed to measure what a capital is genuinely worth in the environment it actually occupies — not what a market price says it should be.

The house serves family offices, boards, C-suite and institutional investors. Its football practice, THELAYMA Aestima, applies the same discipline to players, squads and clubs.

Leadership

The people who sign the work

Every analysis THELAYMA publishes is signed by the person who made it. There is no house voice.

Francesco De Biase — Chief Executive Officer & Chairman. Financial capital: intangible-asset valuation, return on investment, and all football assessment.

Milena Scardacchi — Chief Human Resources Officer & Chief Operating Officer. Human capital: executive and senior-talent assessment, retention, human-capital due diligence.

Both are Founding Partners.

Financial governance

Jessica Stan — Chief Financial Officer & Board Member of Xerendipity Corporation Ltd. The finance of every company and division of the group, THELAYMA included, answers to her. She joined the group in 2019.

The company’s own story is told on About Us.

Last updated: 30 July 2026